We Are Potato

A team that thinks along.

We build digital projects, from websites and online stores to systems and applications. The work starts with understanding what needs doing and carries on with design, development and follow-through in the same team.

Let's talk See the work

Solutions

What we do

Potato works on digital projects of different sizes and at different stages. We can build something new, join a project that already exists, or look after the evolution of what is already live.

01Websites and portals

A site the team can edit without asking for help

A pretty site helps. A clear site sells. We build it in layers: the content the team publishes on its own, the layout that adjusts to every screen, and the speed that visitors and Google notice.

WordPress, headless or custom code, as the project needs
An editor built for whoever publishes
Speed and SEO measured before delivery

Site editor · Home

01ContentText and images the team edits on its own
02LayoutThe same grid on phone, tablet and desktop
03SpeedImages, fonts and caching planned to load fast

Measured before delivery

Loading (LCP): 1.4 s
Stability (CLS): 0.02
Accessibility: 96

Made-up screens and data. The shape is that of projects we've delivered.

02E-commerce

From shop window to order, without tripping on checkout

A store that doesn't sell usually stalls at one spot: confusing shipping, a payment that fails, a theme that crawls on a phone. We look after the whole path, from the theme to the order landing in the ERP.

Shopify, WooCommerce, Nuvemshop and VTEX
Shipping, payment and invoicing tied to the operation
Checkout tested on a phone before going live

Store · checkout

1Cart
2Shipping
3Payment
4Order

Linen shirtSize M · 2 pcs$94.50
Leather belt1 pc$29.90

Shipping to ZIP 30140-071

Express delivery1 business day$9.00
Standard delivery4 business days$4.75

Total$129.15

Order 10482 confirmed. Invoice and tracking go to the ERP.

Made-up screens and data. The shape is that of projects we've delivered.

03Systems and applications

A company's process turned into a screen

Spreadsheets and chat work until the volume doubles. Dashboards, CRMs and internal systems take information out of the head of whoever gets asked and put it in one place, with permission for each role.

Dashboards with the operation's numbers
Permission by role and a history of who changed what
Web or mobile, as real use calls for

Custom software

Orders panel

128
Orders today: 14
Being picked: 3
Late

Order	Customer	Status
10482	Casa Lume	Packed
10481	Mercado Norte	Being picked
10480	Ateliê Prado	Late

Your role

Sales: sees orders, can't change stock.

Made-up screens and data. The shape is that of projects we've delivered.

04Integrations

Systems talking to each other, no copy and paste

The order that lands in the store has to reach the ERP, finance and the marketing tool. We connect the dots through APIs and keep a record of every handoff, so you know where it stopped when something fails.

APIs, webhooks and queues
A record of every event and a retry when it fails
Payments, ERPs and marketing tools

Integrations · today

System

StoreOrder created

ERPInvoice issued

PaymentsCharge approved

MarketingContact updated

Log

14:02:11order.created → ERP ok
14:02:12payment.approved → Store ok
14:02:14contact.updated → Marketing failed, retrying in 5 min

Made-up screens and data. The shape is that of projects we've delivered.

And also

05
Maintenance and infrastructure
Hosting, deployment, updates, monitoring, backups and support for existing projects.
06
Consulting and technical support
Review of existing projects and support on decisions about architecture, performance, SEO, integrations and technology.

Tell us about your project

Why work with us

You don't just get the deliverable.

Thinks along

Before starting, we understand the project and the reason behind each choice. If there's another way, it goes into the conversation.

01Thinks along

One conversation

Strategy, design and code in the same team. No brief lost between departments, no decision nobody can trace.

02One conversation

Plain talk

We explain decisions and progress without complicating things, in English or Portuguese. If a problem shows up, you hear about it.

03Plain talk

Ships fast

Current tooling, AI included, to take the repetitive work out of the way and spend the time on what really needs attention.

04Ships fast

Sounds right?

Then tell us what you need

Still pulling that report together by hand?

We've already shipped chat over company data, document search with RAG and embeddings, and a report that goes out without anyone assembling it. The AI page shows where that fits, and when it doesn't.

See how AI fits the project