Custom software

A system that fits around your operation

We Are Potato designs and builds internal systems for operations that live in spreadsheets, generic ERPs and WhatsApp today. The model below is an example of what we would build.

Who it's for

  • Manufacturers with their own plant
  • E-commerce with a distribution center
  • Service companies with field teams

Pick the company closest to yours

A different kind of operation?Tell us how it runs today.
See how it would work for your company
3D model of a fictional company with marketing, a distribution center and a factory. The list and the spreadsheet show the same data.

Fictional company and data. The shape is that of a system we would build.

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By area

What the system covers in each area

  • Marketing and sales

    • Campaigns and channels in one place
    • Acquisition cost per channel
    • Stock available to sell
    • Campaigns that respect what the plant delivers
    See it in the model
  • Stock and distribution center

    • Orders from intake to dock
    • Vans and today's routes
    • Stock cover in days
    • A warning before it runs out
    See it in the model
  • Plant

    • Machines and what each one is doing
    • Production orders and deadlines
    • Inputs that stall the line
    • Efficiency per shift
    See it in the model

We've done this outside the model too. See the cases

Alternatives

Why not off-the-shelf software

  • Off-the-shelf or a generic ERP

    It's built for the average company. Yours has a labeler that stops without labels and a kit that depends on it. The generic one doesn't know that, so the rule becomes a patch around it.

  • Spreadsheets and WhatsApp

    Fine until volume doubles. The answer lives in the head of whoever you ask, and the label order goes out with no date because nobody saw the machine stop.

  • A vendor that delivers and leaves

    It delivers the scope and leaves. An operations system changes every week, and whoever built it needs to stay close.

Process

How we get there

  1. 01

    Diagnosis

    We follow the operation and draw the flow that costs the most today.

    1 to 2 weeks

  2. 02

    First flow live

    One flow, running on real data, before anyone talks about a full system.

    4 to 6 weeks

  3. 03

    Steady evolution

    The second flow comes in, then the third. Each cycle, the system covers more of the operation.

    Monthly cycles

Underneath

What sits underneath

For whoever will maintain the system.

  1. 01

    Integrations and APIs

    The machine and the operator's log come in through an integration. Each source is a connection we have to keep alive.

  2. 02

    Reliable data

    Every step of an order keeps a time: paid, picked, packed. Without that record, a delivery date is a guess.

  3. 03

    Permissions

    Who can see and who can act are separate lists. Whoever sees the stopped labeler is not the person who decides to buy labels.

  4. 04

    Business rules

    The Mother's Day campaign only sells what stock can carry. That rule lives in the system, not in the memory of whoever remembers to check the shelf.

  5. 05

    History and audit

    When the label delivery changes, the kit order moves. The history keeps who approved it, what changed and when.

Is your operation still living in spreadsheets?

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