About

Potato

We Are Potato grew out of Mateus's projects, and kept growing as the work came to involve more people and more specialties. The name comes from his nickname, Batatinha, and ended up sticking to the team as well.

Today each project brings together the people it needs. Development, design, management, e-commerce and other specialties come in according to the scope, with Mateus leading the technical side and staying close to every project.

We work remotely with clients in Brazil and abroad, mostly in English and Portuguese.

  • Belo Horizonte, Brazil
  • Remote
  • EN · PT · ES

Team

The team changes with the project.

Every project gets a different team. We bring together people from development, design, management, e-commerce and other areas, depending on the scope and on what needs doing.

Mateus Lara leaning on a stool, looking at the camera.

Mateus Lara

WordPress, React and development lead

  • Remote
  • EN · PT · ES
  • Since 2015

Working in development since 2015, on projects spanning front-end, back-end, WordPress, e-commerce and integrations. Likes to understand what needs doing before starting.

Works with clients in Brazil, the United States, Spain, New Zealand and Canada. Leads development at Potato and is the bridge between what was designed and what goes live.

What they work with

  • WordPress
  • React
  • Next.js
  • PHP
  • Shopify
  • WooCommerce
  • Integrations
  • Technical leadership

Where to find them

Bruna Araújo seated, in a black blazer, looking to the side.

Bruna Araújo

Digital, e-commerce and customer journey

  • Remote
  • EN · PT
  • Over ten years

Bruna is the one you talk to first. She has worked for over ten years in project management, customer success and e-commerce, and turns what you need into a plan you can follow.

A digital marketing strategy specialist with an MBA in Branding and Performance. She looks after the customer journey from first contact to after launch, across WordPress, Shopify and the AI tools the team uses day to day.

What they work with

  • Project management
  • Customer success
  • E-commerce
  • Digital marketing
  • Branding and performance
  • WordPress
  • Shopify
  • AI

Where to find them

Fabrício Rosa looking at the camera.

Fabrício Rosa

Software engineering, React, Next.js and Node.js

  • Remote
  • EN · ES · PT
  • Over six years

A software engineer with over six years building solutions and leading technology teams around the world. Picks up whatever technology the project calls for and makes technical decisions that line up with what the business needs.

At Potato he designs the structure of custom systems: data, APIs, permissions, what runs where. Works with CI/CD, automated testing and Git, and makes sure what was delivered keeps working after launch.

What they work with

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Express
  • PostgreSQL
  • MS SQL
  • AWS
  • Jest
  • CI/CD

Where to find them

Felippe Weber looking at the camera.

Felippe Weber

Front-end, Angular, React and React Native

  • Remote
  • EN · PT
  • Over eight years

A front-end developer for over eight years, on web and mobile applications with Angular, React and React Native. He looks after what the user feels on screen: performance, scale and a component architecture that lets the product grow.

He has worked on products with complex integrations, inside agile teams where design, product and back-end sit at the same table. Since 2017 he has also worked freelance, from landing pages to complete applications.

What they work with

  • Angular
  • React
  • React Native
  • TypeScript
  • JavaScript
  • Vue
  • Performance
  • Design systems

Where to find them

Iago Homero looking at the camera.

Iago Homero

Back-end, .NET, PHP and cloud

  • Remote
  • EN · PT
  • Over nine years

A back-end developer for over nine years, also as technical lead of multidisciplinary teams. .NET Core is the base, with Go, PHP and the JavaScript ecosystem (Node.js, React, Angular, Nuxt) coming in as the project calls for it.

He has worked on critical systems for industrial operations and logistics, where stopping is not an option. He turns what the business needs into a technical solution that scales, and looks after infrastructure on Azure, AWS and self-hosted environments.

What they work with

  • .NET Core
  • Go
  • PHP
  • Node.js
  • React
  • Angular
  • Azure
  • AWS
  • Self-hosted
  • Technical leadership

Where to find them

Brenda Maia looking at the camera.

Brenda Maia

E-commerce, contracts, measurement and costs

  • Remote
  • EN · PT
  • Engineering

An engineer by training, she looks after the part that holds the project up: proposals, contracts, measurement and costs. She is the one who makes sure what was agreed at the start still makes sense at the end.

She knows e-commerce from the inside, with plenty of mileage on Shopify and Nuvemshop. She likes data: quantity take-offs, analysis and the numbers that help everyone decide calmly.

What they work with

  • E-commerce
  • Shopify
  • Nuvemshop
  • Contracts
  • Proposals
  • Costs
  • Data analysis
  • Quantity take-offs

Where to find them

Stack

What we use, layer by layer.

  1. 01

    Front-end

    Interfaces and applications for web and mobile, with attention to performance, accessibility and responsiveness.

    • React
    • Next.js
    • TypeScript
    • Vue.js
    • React Native
    • SCSS
    • GSAP
  2. 02

    Back-end

    APIs, integrations and systems, in whichever language makes sense for the project.

    • Node.js
    • PHP
    • Laravel
    • Go
    • Supabase
    • PostgreSQL
    • MySQL
    • REST API
  3. 03

    WordPress

    Themes and plugins from scratch, Gutenberg, ACF, WooCommerce and headless setups.

    • Gutenberg
    • ACF
    • WooCommerce
    • Headless WordPress
    • Custom themes and plugins
  4. 04

    E-commerce

    Online stores from theme to checkout, with the integrations the operation needs.

    • Shopify
    • Liquid
    • WooCommerce
    • Nuvemshop
    • VTEX
  5. 05

    Cloud and infrastructure

    Hosting, deployment, monitoring and backups. What was built keeps working.

    • GCP
    • AWS
    • Cloudflare
    • Docker
    • Dokploy
    • GitHub Actions
  6. 06

    Design and product

    From sketch to prototype, in the same conversation where the code happens.

    • Figma
    • Figma Make
    • Lovable
    • Design systems

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